Last week I got a surprise when Madison Malone unexpectedly dropped a new album, Milk & Honey. I love that she’s continuing on her pop trajectory and exploring doing something new, a sync album. For those who don’t know (since I didn’t), that’s music that is specifically made to be placed in films, trailers, tv or advertising and is meant to be positive and empowering. Who knew that was a thing?
If you’re in the market to purchase and use such music, here’s your chance. I don’t have a company or product to plug, but I still like the music for music sake. Here’s a couple commercials I would want to see and hear her music used in:
Picture it, a commercial for one of those mystical battle app games that washed up celebrities are hawking on free streaming services lately. A thirty-something is gaming in his parent’s basement, ignoring his mom’s bitching about his wasted potential, he gets sucked into a battle scene on his phone where he crosses swords with another knight…but not in a hot and sexy way. The fed-up mom turns off his phone with him trapped inside, giving her the much needed peace and quiet she’s been craving, and goes back upstairs with her favorite son, her Chihuahua, Spike.
For the douch company that is looking to expand their clientele. The camera pans across a field of pussy-willows and pansies, every good douche commercial needs a meadow. A woman and man go skipping into the field, hand in hand. They trip, disappear out of view, and then pop up holding the hand of someone of the same sex. As the song rises and falls, women and bottoms throughout the field dance, frolic and spray douches at one another. From butch lesbians to leather daddies, they’re brought together through their love of music and feeling fresh.
The newest ED med on the market could use this solid and uplifting theme song. It plays as the interior of a nursing home room unfolds. In a patient’s room, a nightstand has a lamp and a water glass half full (or half empty depending on your outlook) atop it. There is an older gentleman in bed facing the door when in walks a buff and handsome nurse announcing that it’s time for a sponge bath. The old man glances at the ED pill bottle also on the nightstand and his lips rise into a toothless smile.
Madison cowrote a few of the songs with Holden Glazer and TIMBR but the majority are TIMBR’s creation with a couple covers (Filter’s “Take A Picture” and The B-52’s “Roam”) thrown in. The songs are just as perky as promised and since they’re meant to be used for different mediums, they have different sounds and styles. In my gay opinion, it’s like throwing a fun playlist on shuffle and not knowing what you’ll get.
